SEO As Your Marketing Instrument

SEO - What the hell is it and why do I need it?



Simply put SEO is both a tool and a method used to tell search engines like Google and Yahoo how to find your website, why it exists, what it contains and who they should send to it. It is an essential tool which may seem daunting at first, but once you know the basics, getting started is fairly simple. Think of your website as a a musical instrument. You have to learn to play it and just as any instrument, it helps to set up correctly from the start. Most of the most popular website building apps like Wordpress, Wix, Squarespace, Bandzoogle and / or your web designer should be able to walk you through some of the basics. Many of the have SEO tools or plugins that will help guide the way. Your website needs to be tuned fairly often, and occasionally you might need to change the strings. SEO is one of the major tools you will used to do this. They may not be your favorite tasks, but without doing them, nothing works quite right. When your band gets big enough, you can hire someone to do this stuff for you, but for now, it’s time to learn the scales.

Below is a list of some of the top SEO research tools. Thanks to Ryland Bacorn and Rick Sanchez:

1. Search Engine Land - What's news in search: http://searchengineland.com/

2. Semrush - Find and learn about competitors: https://www.semrush.com/

3. Moz - Track your SEO progress: https://moz.com/

4. Screaming Frog - Crawl your site like a master: http://www.screamingfrog.co.uk/

5. Google Trends - Find what users look for on Google: https://www.google.com/trends/

6. Google Webmaster tools (now Search Console) - Track your Google data: https://www.google.com/webmasters/tools/

7. Google Analytics - Discover how your SEO is actually working: https://www.google.com/analytics/

8. Distilled University - Learn SEO: https://www.distilled.net/u/

9. lynda.com - Learn about SEO and Analytics: http://www.lynda.com/